Small Business Resource
Your Holiday Marketing Shouldn’t Bring Down Your Season
The ugly truth of marketing is that it takes time. That is why Humble & Hustle Studios developed the Christmas in July marketing course. This is specifically designed for small businesses to be able to develop the skills and strategies necessary to nail down their “painkiller” messaging and develop a 6 month marketing strategy NOW to set themselves up for success for their end of year.
Whether you are a B2B or a B2C business, you need value-based messaging that addresses your audiences’ pain points and marketing strategies that get your business in front of your ideal customer. This is the best way to help your business grow.
Each lesson will give you actionable takeaways and help you develop basic skill sets to feel empowered to take control of your marketing.
Content: Nail Down Your Messaging
Customers make instant purchase decisions based on emotions, not logic, and being able to speak to this emotion is key to marketing success. What is the emotion, or pain, that your ideal customer is facing?
Value-based “painkiller” messaging will help you stand out from your competition.
On night 1, we’ll cover how to connect with your ideal customer through value-based “painkiller” messaging. We will also show you how to use this messaging across all of your platforms and content.
- Value-based “painkiller” messaging
- Content pillars
- Editorial calendars
- And more!
Digital Marketing Strategies
Strong, well-planned digital marketing strategies can help your business grow, no matter what the algorithms decide to do. We apply the value-based “painkiller” messaging from night 1 across your platforms so that you are consistently reaching your target audience with messaging that connects.
On night 2, we’ll cover how to optimize your paid and organic digital marketing platforms, and strategies that will help you manage each platform more effectively.
- Facebook & Instagram
- Scheduling tools
Analyze! Analyze! Analyze!
How do you know if your marketing efforts have been successful? We have to analyze the data! If you don’t know what your data is telling you, then you won’t know what is or isn’t working, what to adjust, or where to keep pushing forward.
Your analytics can tell you everything from how your potential customers are interacting with your messaging to their purchasing behaviors, and more!
On night 3, we’ll cover how to read analytics, how to incorporate them into your business goals, and how to use this data to your advantage in marketing.
- Tools to use for analytics
- Social media engagement
- Engagement vs. Conversions, and what it can tell you
- And more!
If you need more convincing on why you need to start planning your end of year marketing right away, head over to our blog for 5 reasons to start your end-of-year marketing in July.
July 2nd is the halfway point of 2021.
Are you ready?