Branding is more than a logo. In fact, your brand voice and personality make up a larger part of your branding than your logo does!
Your brand is your company’s values, mission, and long-term goals, as well as the voice and personality your company uses to communicate the value you provide to customers. The ability to communicate to your customer exactly who you are and what you stand for can put your business head and shoulders above your competitors.
At Humble & Hustle Studios, we take pride in helping small businesses create powerful brands and guiding you through the art and science of branding. Our team has spent years developing our Brand Personality Process, studying the research and psychology behind branding and understanding the investments big businesses have made into this field. But we know that not every small or new business can afford outside expertise when developing their brand.
Branding can be an in-depth, overwhelming process. Small business owners who are trying to run their business day-to-day often don’t have time to dig deep into this process, which is why so many never develop a brand that connects on an emotional level with their customers. A strong brand should help your business break through the clutter in digital marketing and grab your ideal customer’s attention. A powerful brand should turn prospects into loyal customers, and loyal customers into evangelists for your company.
In the #30DaysOf branding, we will walk you through some of the steps you can take right now to begin developing your most powerful marketing tool: your brand.
We’ll guide you through:
How your brand supports your business
Why consistency is imperative
The elements of a comprehensive brand
Building your brand documentation
You can follow our planning tips day-by-day on our Instagram page or you can get all 30 tips at once here.