How To Market Your PodcastRise Above the Noise
Podcast Marketing For the Everyday Podcaster
A Self-Guided Course
Kickstart Your Podcast Marketing!
Your Comprehensive Guide to Podcast Marketing
Authentic Marketing without the Overwhelm
There’s a lot of noise out there on the internet. Everyone — including their dog! — seems to have started a podcast. How can you begin to compete with the likes of Oprah, Michelle, and Barack? You see other podcasters constantly posting, filling up the social media feeds with their episodes, and you just can’t break through. You know your listeners are out there, if only you can get in front of them and catch their attention.
When you try to push your message out, you quickly get overwhelmed: Is this the right message for your audience? Why aren’t your calls to action working? What even is SEO? Why are there so many social media platforms? Which ones work the best for podcasters? Where is your audience spending their time? Why does marketing feel so complicated?
It’s time to stop podcasting into the void, and to start building a marketing strategy that saves your time and gets results.
How to Market Your Podcast: Podcast Marketing for the Everyday Podcaster is a comprehensive guide for understanding basic marketing principles in a digital marketing world. You will learn how to build a brand for your podcast based on your core principles and values that attracts your ideal listeners, build a marketing and social media strategy for your podcast, and get your time back so you can focus on doing what you love: podcasting!
By the end of the course, you will have a new perspective on how to market your podcast, and a new understanding of how to communicate with new and current listeners about your show. You will know where to reach your audience and how to connect with them in meaningful and authentic ways.
Over the years, we’ve helped our clients build their audiences through our digital marketing agency, and now we’re bringing the knowledge of how to implement those strategies to you!
Take control of marketing your podcast, your brand, and your message, so that you can reach more of your ideal listeners and show up across all platforms in meaningful and authentic ways.
Create Messaging that Connects
End Your Podcast Marketing Overwhelm
Core Principles and Goals
Your core principles, your values, and your goals for your podcast help keep your podcast grounded, genuine, and authentic. They can also help keep you feeling connected to your podcast, even through hard times, including burnout. In this lesson, we help you find your purpose, define your values, and write SMART goals to keep your podcast on track.
KNOW YOUR AUDIENCE
Think about your ideal listener. Do you know how and where to find other listeners just like them? Do you know why they enjoy listening to your podcast and what value they get from listening? Do you know how to leverage information about your audience for your marketing? In Lesson 2, we walk you through why you need to interview your audience and building your listener avatar to help you better understand your ideal listener.
Building Your Brand
Your brand is an essential part of the marketing strategy for your podcast, and it needs to go beyond your own personality. Your listener needs to connect with your podcast at every marketing touchpoint, not just when they are listening to you speak. In this lesson, we guide you through the process of developing your podcast’s brand personality and voice, finding your brand archetype, and building your brand avatar.
Solutions Based Messaging that Connects
Solutions Based Messaging connects with your listeners’ emotional pain points and leads to quick decision making. This means they are more likely to follow your calls to action, whether that be subscribing to your podcast or purchasing your merch. In Lesson 4, we show you how to write Solutions Based Messaging that focuses on the value of your podcast and how to use that messaging across all your platforms.
Managing your Social Media Marketing
Social media marketing is a beast! There are numerous platforms with more cropping up each day. Which ones do you need to be on? Should you pay for advertising? Which organic strategies are the best and most effective for growth? HOW DO YOU BEAT THE ALGORITHMS? In this lesson, we break down social media marketing to its basics and show you it doesn’t need to be overwhelming or complicated in order for it to work for you.
DOING YOUR OWN PR
PR is a great way to grow your podcast organically, especially in your local community. It helps you improve credibility within your industry and increases brand awareness. In this lesson, we cover how to become a source, how to write a press release, and what journalists are actually looking for.
WEBSITES, YOUR HQ ON THE INTERNET
Your website is your headquarters on the internet. It is the one place where you have control over each aspect from color scheme and layout to content and copy. If your accounts get hacked, all that content is lost to you, but if you have a website, your listeners still know where to find you. In Lesson 7, we talk about the basics of setting up your own website from podcast friendly website builders to SEO strategies, including content, keywords, and backlinks.
OTHER MARKETING AVENUES
Thinking outside of the social media box is a great way to grow your podcast and connect with your audience. In this lesson we cover various strategies ranging from event advertising to print strategies, billboards to blogs, email marketing to speaking events.
Understanding analytics and that data you receive from your marketing, whether paid or organic, is key for growth. It is how you can look back at all of your efforts and understand what is working, what’s not, and why. In our final lesson, we walk you through understanding the data and why remembering your goals is key to understanding analytics.
Purchase the How To Market Your Podcast course during our pre-sale and get $100 off the normal price!
Get Started for $397
Frequently Asked Questions
How do I know if the course is right for me?
This course is right for you if you feel overwhelmed by your marketing or have given up on trying to create messaging. You might find you are spending so much time or mental energy on your social media, your marketing, and your analytics, that it’s taking away from your time actually podcasting. You want to take back control of your marketing so you can grow your podcast and build a stronger connection with your audience. You’ll need to bring a willingness to dive deep into exploring your core principles and values, and the value of your podcast. With all of this, come ready to build your brand and willing to question everything you’ve ever used to describe your podcast!
How much time will this program take each week?
To get the most out of this program, you should plan to spend 2 to 3 hours per week working on your marketing.
How long will I have access to the course?
You will have access to the course forever!
What stage of my podcast do I need to be at?
The How to Market Your Podcast course is open to anyone, but it is designed to focus on podcaster who are just starting or who have had a podcast for a while but are still looking to grow and connect with their listeners. If this sounds like you, you will see the most results from this course. Whether you are looking for help in how to start marketing your podcast or you need guidance on how to craft your messaging, this course will help you with your marketing overwhelm.